(6) For the entire month of October we told our customers of the benefits of arriving early and staying late on Cup Day. (5) During October we gave away subscriptions to How To Pick The Winner Of The Melbourne Cup. With this came automatic entry into the $1000.00 first prize Sweep run at the pub. We had competitions leading up to the Melbourne Cup for these prized seats. (4) We had ‘premium seating’ in front of the big screen for Melbourne Cup Day. We had competitions and prizes for anyone who could tell the 1st, 2nd and 3rd in each race, with prizes for the winners. (3) In October, every afternoon we ran videos of previous Melbourne Cups on our TV screens. At our meetings we decided we would make it a month-long event, and discussed it at each weekly meeting, thinking about and planning for it throughout the year. (2) Most people think in terms of the Melbourne Cup being a one-day event. Every one of our managers was invited to suggest ideas on how we could do this. Hence at our weekly staff meeting, we set the goal to become the #1 place in the Eastern Suburbs of Sydney for Melbourne Cup Day. (1) Firstly, we recognised the importance of having ‘everyone singing from the same song book’. In our pub in the Eastern Suburbs of Sydney we ‘owned’ the Melbourne Cup, and each year we won big. Over time we made Melbourne Cup Day our biggest and busiest day of the year. Melbourne Cup Max offers advice on what pubs can do to maximise their bets. Hitchins’ passion for The Cup continues, and each year he produces a publication* packed with research and statistics for every contender, along with sage advice on potential winners in a variety of circumstances on the day. The pub was one of the first in the country to have a professional website, even offering ‘Billy’s Bucks’ vouchers to print off and bring in for discounts. Owning Billy the Pig’s from 1990-2000, he marketed it as the ‘Friendliest pub in town’, capitalising on the popularity of the 1995 film Babe.
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